Raccoon
Raccoon Rockets
Traffic sources

Specialist traffic sources, ready to scale with you

Each source below is run by a specialist partner with years of hands-on experience, and Raccoon Rockets is your single commercial contact for terms, onboarding and optimisation.

Traffic 02 / Retargeting

Don't let your traffic bounce away

Incremental retargeting for the visitors who leave your site without registering. Through our retargeting partner's server-side technology, your window shoppers are brought back and turned into real business.

  • Gain incremental FTDs from lost organic and direct visitors
  • Cookieless, server-side logic from our retargeting partner
  • Works alongside affiliates, PPC and programmatic
  • Designed for GDPR and regulations
Incremental by design

The partner's retargeting works only with the traffic that leaves your site without registering, and brings it back through efficient media buying. It focuses on your free channels, organic and direct, and works entirely separately from your existing affiliates, PPC and other retargeting partners. Visitors arriving through affiliate or paid links are excluded, so no overlap with the sources you already pay for.

That makes it a business layer that complements your existing channels, adding FTDs on top of what they deliver.

How it works

One lightweight script, placed through Google Tag Manager or your site header, builds an anonymous audience from visitors who leave without registering. A readable or tamper-locked (SRI) script version is available for strict security teams. The partner's display ads then bring those visitors back to your site.

Visitor
Enters your website
Leaves without registering
Sees the partner's ads
As a result of the ads, the visitor returns and completes registration
Old vs new retargeting

Classic retargeting relies on third-party cookies and pixels. The partner's approach runs server-side, which changes what is collected, what can be blocked and how your security team sees it.

Partner's server-side tech
Legacy retargeting
Where logic runs
Server-to-server, triggered by a safe JS call
In-browser pixels and third-party scripts
Data used
Event-level signals only
Cookies, third-party IDs and exploit risks
Customer data security
No direct server interaction
Pixels may access broader behaviour
Compliance
Designed for post-cookie restrictions and GDPR
Prone to blocking by browsers and ad blockers
Network performance

Our retargeting partner's network runs at scale across the world. The figures describe the partner's network, not a promise for any single brand.

1bn+
daily ad impressions
250k+
monthly FTDs
1500+
active brands
150+
geos, all Tiers

Figures describe our retargeting partner's network. Not a guarantee for any individual partner.

Our media partner holds Google Ad & Sales Partner status and IAB Europe and Canada TCF consent framework certification.

Let's talk about your traffic

Tell us your target geos and what you want to grow. We will match you with the right source and come back to you in writing.

Claus

Co-Founder

Lars

Co-Founder

Tue

Chief Commercial Officer

Richie

Key Account & Onboarding Manager